Effective date: 2026-Apr-20

Privacy Policy

1. Introduction

Groomly, LLC (“we,” “us,” or “our”) respects your privacy and is committed to protecting personal information collected through groomly.io and related websites, products, software, features, and services (collectively, the “Services”). This Privacy Policy explains what information we collect, how we use it, how we share it, and the choices and rights that may be available to you.

By using the Services, you acknowledge that your information will be handled as described in this Privacy Policy.

Role as Data Controller

For personal information covered by this Privacy Policy, Groomly, LLC generally acts as the controller, business, or organization responsible for deciding how and why personal information is processed, except where a different role is expressly described.

2. Information We Collect

We may collect information directly from you, automatically from your device or browser, and from service providers or other third parties depending on how you use the Services.

Information You Provide Directly

We may collect personal information you provide to us directly, such as your name, email address, phone number, mailing address, payment-related information, message content, and other information you choose to submit.

Contact Form Information

If you contact us through a form on the Services, we may collect your name, email address, phone number, company name, and any information included in your message.

Newsletter and Marketing Sign-Up Information

If you sign up to receive newsletters, updates, or marketing communications, we may collect your name, email address, communication preferences, and related subscription details.

Account and Profile Information

If you create an account, we may collect registration and profile information such as your name, email address, login credentials, user identifier, preferences, and profile details.

Transaction and Payment Information

If you make a purchase, subscription payment, booking payment, or other transaction, we may collect transaction details, billing information, order details, and information needed to process payment. Payment card information may be collected and processed by our payment processors rather than stored directly by us, except as otherwise stated.

Usage, Device, and Analytics Information

We may automatically collect information about how you interact with the Services, including IP address, browser type, device information, operating system, pages viewed, links clicked, time spent, referring URLs, approximate location based on IP, and other usage data.

Cookies and Similar Identifiers

We and our service providers may collect information using cookies, pixels, local storage, SDKs, tags, and similar technologies that recognize your browser, device, or account over time.

3. How We Use Information

We may use personal information for the purposes described below and as otherwise permitted or required by law.

Provide and Operate the Services

We may use personal information to provide, maintain, operate, personalize, improve, and secure the Services.

Respond to Inquiries and Support Requests

We may use information to respond to inquiries, provide support, troubleshoot issues, and communicate with you about your requests.

Process Transactions and Payments

We may use information to process purchases, payments, subscriptions, refunds, bookings, and related customer service matters.

Send SMS or Text Communications

Where permitted by law and based on applicable consent requirements, we may use your phone number to send transactional or marketing text messages.

Analytics and Improvement

We may use analytics and usage information to understand how the Services are used, improve functionality, analyze trends, and develop new features.

Security, Fraud Prevention, and Legal Compliance

We may use personal information to protect the Services, detect and prevent fraud, enforce our policies, comply with legal obligations, and protect our rights or the rights of others.

4. How We Share Information

We may share personal information with service providers, business partners, affiliates, legal authorities, and others as described below and as otherwise permitted by law.

Service Providers and Vendors

We may share personal information with vendors and service providers that perform services on our behalf, such as hosting, infrastructure, payment processing, analytics, communications, customer support, security, or other business operations.

Payment Processors

We may share payment-related information with payment processors and other financial service providers as necessary to process transactions, prevent fraud, and manage billing.

Analytics Providers

We may share identifiers, device information, and usage data with analytics providers that help us understand how users interact with the Services.

Messaging Providers

We may share personal information such as your phone number and message delivery information with messaging providers, including Twilio, to send or support text communications.

Business Transfers

We may disclose personal information in connection with an actual or proposed merger, acquisition, financing, reorganization, bankruptcy, sale of assets, or similar corporate transaction.

Legal and Safety Disclosures

We may disclose personal information if we believe doing so is necessary to comply with law, legal process, government requests, or to protect the rights, property, safety, or security of us, our users, or others.

5. Cookies and Tracking Technologies

We may use cookies and similar technologies to operate the Services, remember preferences, analyze traffic, and support security and functionality.

Types of Cookies and Similar Technologies

These technologies may include essential cookies, analytics cookies, advertising cookies, pixels, local storage, software development kits, and similar technologies depending on the Services and features enabled.

Your Cookie Choices

You may be able to manage cookies through your browser settings, device settings, or our cookie preferences tools where we offer them.

6. Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide the Services, comply with legal obligations, resolve disputes, enforce agreements, and protect our rights.

Account Information Retention

We generally retain account information while your account is active and for a reasonable period thereafter as necessary for legitimate business, legal, and operational purposes.

Transaction Retention

We may retain transaction, payment, tax, and related records for the periods required by law or reasonably necessary for accounting, compliance, dispute resolution, and fraud prevention purposes.

7. Data Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information from unauthorized access, use, disclosure, alteration, or destruction. No security measure is perfect, and we cannot guarantee absolute security.

8. Your Rights and Choices

Depending on where you live and the nature of our processing, you may have legal rights and choices regarding your personal information. We describe certain rights and choices below.

How to Submit a Request

You may contact us regarding privacy requests at support@groomly.io or through the applicable request methods listed in this Privacy Policy. We may need to verify your identity before processing certain requests.

SMS Choices

You may opt out of non-essential SMS messages by replying STOP where supported or by contacting support@groomly.io. Message and data rates may apply depending on your carrier and plan.

9. International Data Transfers

Your personal information may be transferred to and processed in countries other than your own. Where applicable, we will take steps designed to address transfer requirements under applicable law.

10. Children’s Privacy

Our Services are generally not intended for children unless expressly indicated otherwise. We do not knowingly collect personal information from children in circumstances prohibited by law.

11. Third-Party Services and Links

The Services may contain links to third-party websites, integrations, or services that are not controlled by us. We are not responsible for the privacy practices of third parties, and we encourage you to review their privacy policies.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the effective date shown above. Your continued use of the Services after changes become effective is subject to the updated Privacy Policy.

13. Contact Us

If you have questions about this Privacy Policy or our privacy practices, you may contact us at:

Groomly, LLC
PO BOX 214
Silsbee, TX 77656

Support Team
+1 (281) 560-3662
support@groomly.io